This is how the Finnish city of Tampere is advertising itself. The advertisements are created by the movie and television industry students from the Tampere University, for advertising the Tampere region.
This is Finnish humor: A guy is buried in a snow pile, in his swimming trunks. The other guy pretends to be a host for a nature document and disturbs the sleeping creature. The guy from the snow pile "wakes up" and goesinto the freezing cold lakefor a swim. Once the guy gets out from the water, instead of going to a hot shower or a sauna, he goes back to "sleep" in the snow pile.
You can see that there are also other people going for a swim at the same time. That is because winter swimming in a freezing cold water ("avantouinti" in Finnish) is an actual hobby for some of the Finns. There are public places where the water is kept unfrozen with water pumps and possibility for a shower or a sauna is arranged.
Well, while the video is clearly a parody, like is the original one also, I would like to see this video also as a homage to the Beastie Boys' music and videos.
The music video is created for the Finnish TV show "Putous", which contains improvisatory comedy, sketches and music, and is broadcasted entirely live in front of the live audience. The show is about to start its fourth season on 5.1.2013 on channel MTV3.
The music for the video is created by DJ Slow with lyrics by Paleface.