Wednesday, October 24, 2012

The most beautiful Finnish summer sauna

The readers of the www.iltalehti.fi, an online version of the Finnish tabloid newspaper Iltalehti, have voted the most beautiful summer sauna for the year 2012.

The most voted sauna is a small self built "smoke sauna", without running water, plumbing, chimney or electricity. The sauna is so small, that there is no place or space for washing yourself, so the users of the sauna must wash themselves in the nearby lake.

The sauna is located in a small village of Kuukasjärvi (130 inhabitants).

Links:
http://www.iltalehti.fi/asuminen/2012091116062647_an.shtml



Näytä suurempi kartta

Thursday, October 11, 2012

The North demands and gives

Living in the north requires toughness and somewhat hard-bitten nature, even from plants. This commercial is created for the chocolate manufacturer Fazer, advertising its chocolate with cowberries in it.


The cowberries need to survive from the long winters and short and cold summers of the north. Still it is able to produce tasty berries that have been an important part of the Nordic food culture, since right after the ice age had ended and first people moved into the forests of the Nordic countries.



"The North demands and gives."

Links:

Monday, October 8, 2012

Tough as life - Finnish bread commercial

The living in Finland is tough, or at least it used to be. This bread commercial has references to the already past lifestyle, which was full of work, very modest and mirthless.

The boy in the commercial tries to cut the hard bread made out of rye with his knife (Finnish knife called 'puukko'), but fails. The boy even cuts his finger with the knife, but the rugged dad just glances at his son and asks "Well, are you hungry or not?"

The rye bread is popular bread in Finland, and Finns are always surprised (and amused) how little people in other countries use rye when baking their breads. The rye bread can be dried when it becomes crispbread style bread, and it can be stored for months. This was a great help during the long Finnish winters, when there was only little food available.

Links:
Rye bread - http://en.wikipedia.org/wiki/Rye_bread
Oululainen - http://www.oululainen.fi







Thursday, September 27, 2012

Jump - a car accident without a seat belt on is like diving to an empty swimming pool

Being involved in a car crash without a safety belt on, is like diving from a platform to an empty pool.

This upsetting video was created for a Finnish road safety campaign to remind people to use their seat belts. The message is quite powerful.

"Seat belt saves lives. In a collision there are enormous forces affecting to a person without a seat belt." -Liikenneturva 2011




Links:
http://www.liikenneturva.fi/www/en/index.php

Sunday, September 23, 2012

Cheese commercials with the exotic Arctic circle atmosphere

The geographical position of Finland, forests, lakes, and the cold weather during winter time are commonly used topics in Finnish commercials.

In these Finnish cheese commercials, the Nordic weather, folklore, music and old traditions are clearly seen and heard.


 

"Taivahan teitä jo pilvet käy, tuulien voimat mua kantaa."
"The clouds are moving along heavenly roads, I am being carried by the power of the winds." 

The female figure skater in the commercial above is Kiira Korpi.




"Taivahalla tummana tuulet käy, minä vaan en taivu koskaan." 
"The dark winds are whistling, but I will never yield."



Links:
http://www.valio.fi/polar/
http://www.kiirakorpi.fi/

Friday, September 21, 2012

Princess Leia's necklace is given away to a museum


One of the most successful and famous Finnish jewelry designer, Björn Weckström, is giving all his prototypes, unique pieces of jewelry, test casts and paintings to museums.

Among Björn Weckström's designs is the famous silver necklace, Planetary Valleys, which was worn by Princess Leia (actress Carrie Fisher) in the movie Star Wars. The necklace is given away to the Finnish design museum, where it hopefully will be displayed to public.

Source:
http://www.mtv3.fi/uutiset/kulttuuri.shtml/2012/09/1621062/prinsessa-leian-koru-designmuseoon

Links:
http://www.designmuseum.fi/
http://www.lapponia.com/




Thursday, September 20, 2012

Are you a monster - how the children see you when you have been drinking


"The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse." - Lasinen lapsuus